For making the design of your renewed checkout page fit into the overall website style, you can pick heading font and description font colors, as well as select the color for the layout, steps, and Place Order button.
Christian Holst: During testing, we usually find that users with a coupon will look to apply it before initiating the checkout (i.e. in the cart) or at the payment step (some people see them as a way to bring down the order total, just as a gift certificate). If coupons are frequently used at your site, we recommend placing the coupon link (and never a coupon field, see lesson #2 in the webinar) at both these steps.
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